The success of products and services hinges on their ability to meet the needs and desires of users. With technology advancing at an unprecedented pace, businesses must prioritize user experience (UX) to stay competitive.
Traditional design approaches often focus solely on aesthetics or functionality, neglecting the human element. This disconnect between design and user needs can lead to products that are visually appealing but frustrating to use.
To address this challenge, a human-centered design (HCD) approach has emerged as a critical framework. By placing users at the core of the design process, organizations can create products and services that truly resonate with their target audience.
HCD emphasizes empathy, iteration, and collaboration to develop solutions that not only meet user needs but also exceed expectations.
Our "Human-Centered Design" program is designed to equip individuals with the skills and mindset to create exceptional user experiences.
By understanding the principles of HCD and applying them to real-world challenges, participants will learn how to design products and services that are both user-friendly and desirable.
Our "Human-Centered Design" program provides a comprehensive foundation in human-centered design principles and methodologies. Through a blend of theoretical knowledge and hands-on practice, participants will develop the skills to create products and services that truly meet user needs.
The program covers a range of essential topics, including:
Empathy and user research: Understanding user needs, behaviors, and motivations through research and observation.
Ideation and concept development: Generating creative ideas and solutions through brainstorming and prototyping.
Prototyping and testing: Creating tangible prototypes and gathering user feedback.
Iteration and improvement: Continuously refining designs based on user insights.
Design thinking: Applying a human-centered approach to problem-solving and innovation.
By the end of the program, participants will be equipped to apply human-centered design principles to create products and services that delight users and drive business success.
Human-Centered Design (HCD)
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Meet the Expert
Sonny B. Sofjan
CEO Vanaya International | Innovation & Transformation Expert
Sonny B. Sofjan adalah eksekutif profesional dengan lebih dari 22 tahun pengalaman di perusahaan terkemuka, baik nasional maupun internasional, dalam industri perminyakan, energi, dan petrokimia. Sebagai Co-Founder Vanaya & Co. yang merupakan perusahaan induk dari Veltica Academy, beliau telah memimpin berbagai inisiatif pengembangan pasar, memadukan keahliannya dalam transformasi digital, inovasi produk, dan perencanaan korporasi. Sonny dikenal atas visinya yang membantu perusahaan menghadapi tantangan modern melalui strategi inovatif dan transformasi digital yang berkelanjutan.
What You Will Get from Human-Centered Design (HCD)
Fokus pada Kebutuhan Nyata Pengguna
Pelajari cara menggali insight mendalam untuk menciptakan solusi yang benar-benar relevan dan berdampak.
Tingkatkan Inovasi Lewat Empati & Kolaborasi
Gunakan pendekatan desain yang melibatkan pengguna sejak awal, bukan asumsi internal semata.
Proses Problem-Solving yang Terstruktur & Kreatif
Ikuti tahapan HCD dari eksplorasi masalah hingga prototipe solusi secara sistematis.
Ciptakan Produk, Layanan, atau Proses yang Lebih Disukai
Rancang solusi yang tidak hanya efisien, tapi juga disukai dan digunakan oleh target pengguna.
